Taylor Johnston Media: Ancillary task progression two

Tuesday 26 January 2016

Ancillary task progression two

Since my last progression post, I have played around with the position of the tag line, as I am unsure where about I want it placed on the poster. I am not sure which position will be most effective, whether it will stand out better at the top of the poster or beneath the title.

I have also added some film production company logos and awards at the bottom of the poster. From looking at real short film posters, I have noticed that they tend to represent the companies that have funded the film at the bottom of the poster, as a sign of credit for the film.

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Target A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an
excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also
reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.