Taylor Johnston Media: Market research for target audience.

Thursday 2 October 2014

Market research for target audience.

Hi guys! Before I can create my music magazine I needed to do some market research for my target audience about what they would enjoy and like to see on a music magazine. This ensures that they will enjoy the product that I produce as I will work from what they have said want.

1. What gender are you?
Male                Female

2. How old are you?
13-18          19-25           26+

3. What title would you prefer to see on the top of a music magazine?
Sound          Muse          Projected sound          UTA (up the amp)

4. What types of advert would you want to see featured in a music magazine?
Artist interviews          Up and coming gigs          Newly released music

5. Do you think that well known celebrities included in the magazine would entice you to buy the magazine?
Yes            No

6. How much would you pay for a music magazine?
£1-£2           £3-£4          £5+

7. Would you prefer to see a weekly or monthly update of a music magazine?
Weekly              Monthly

8. Would you prefer to see relatable articles or articles about other artists?
Relatable articles          Articles about other artists

9. Would you like to see adverts including music related items such as instruments/gigs?
Yes          No

10. Would you prefer to see the magazine with a light or dark toned colour scheme?
Light          Dark

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Target A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and
planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an
excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also
reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène, appropriate transitions and use of sound.